Market research is a smart investment for your business. The key is to make sure marketing efforts and resources are aimed in the correct direction to ensure maximum value and effectiveness. The goal is to make sure you are in front of the people who are ready and willing to spend money on your products or services. The term Market Research is made up of many different aspects. We will break the major components down below.
Demographic Research
Imbue makes sure your marketing efforts are on target through extensive demographic research. This type of research is most beneficial for companies trying to reach a certain age group, social class, religion, gender, family type, occupation or industry and much more. Knowing this sort of information you can help you and us:
- Build multiple advertising campaigns depending upon the number demographics that you wish to target.
- Understand more about your current customer base and know how to better market to them.
- Understand the characteristics of your current and target demographic to better know how to serve them.
- Create value for your clients and customers by understanding their wants and needs.
See what how we implemented this for Thunder Reef.
Geographic Research
Ok lets say that you’re starting your own a small company that has a local market; say a drive up coffee stand. Geographic research is going to be a must if you wish set up your stand in the most ideal location and if you want to attract your target demographic. Geographic Research includes:
- Regions (state, city, neighborhoods).
- Population sizes
- Population density which can be separated into anything from rural to inner city
- Climate and weather patterns
Psychographic Research
Psychographics are used when you want to very deeply understand your potential customer’s thought process and cultural inclinations. In essence, it is the most in depth type of research that you can do. Once you truly identify your customer’s habits, inclinations, and behaviors you can then, very specifically and efficiently market your brand to them. Psychographic research ares include:
- Activities
- Interests
- Opinions
- Attitudes
- Values
- Morals
- Beliefs
See what how we implemented this for Thunder Reef.
National and Local Level Research
At Imbue we pride ourselves in having the capability to conduct market research in our local Portland and Vancouver area in conjunction with having a national reach as well. After our initial consultation we will determine the scope of your market and decide on the appropriate level of market research. Any information that you can supply us with prior to starting any market research will help us in focusing our efforts. Items such as current customer base information (i.e. demographic, geographic, psychographic information, etc.) would be great!
