Archive for the ‘Social Media’ Category

Inspired by Imbue – The Happiest People.

Inspired by Imbue - The Happiest People.

The Happiest People…

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The Value of a Social Following [INFOGRAPHIC]

The Value of a Social Following [INFOGRAPHIC]

A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we’ve created this infographic to help show how much a social following is really worth to businesses. In this infographic you will learn:

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Pinterest isn’t just changing social media it’s changing the whole internet.

Pinterest isn't just changing social media it's changing the whole internet.

Pinterest is in every social media news site right now. “How Pinterest grew 400%”, “How to use Pinterest to get more traffic”, “How Pinterest is making money, and what they aren’t telling people” are all headlines I’ve seen scattered throughout the web recently. We’ve even received a call from the Wall Street Journal asking us to fill us in on how Pinterest is making money and why it’s such a big deal. Obviously Pinterest is a hot topic right now. Everyone is worried about if it’s going to be able to compete with the big social networks or how they can use it (or if they should use it at all) but no one is really talking about the reason behind Pinterest’s growth and it’s

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5 social media tools for small business

5 social media tools for small business

Social media marketing can be cumbersome for small business who cannot afford to hire someone on specifically to manage social media. There are multiple log ins and if you have your own personal accounts that can get downright messy! Then you have the problem of monitoring all your networks! Thankfully there are loads of social media tools for businesses out there to try and lighten the burden of managing a social media presence on top of everything else. Don’t get too caught up in all the little tools that are floating around out there, remember that growing a social media presence can be done without any of these but also recognize when certain ones that can optimize or save you time! Here are a few

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A Who’s who of Social Media [Infographic]

A Who's who of Social Media [Infographic]

In order to help small businesses determine where their efforts would be best spent in the social media world. We’ve gathered statistics about some of the largest social networks and a few important mid-sized ones. It breaks down the networks by what their unique point of difference is, who is using it (Including demographics and the common interests of users of the social networks) and how you should be using the network. We hope this is useful in marketing your small business. Update: Due to the popularity of this infographic we’ve created a slide presentation of this as well. A Who’s Who of Social Media View more presentations from imbuemarketing Keep in mind that just because a network has a lot of users doesn’t mean

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Inbound and Outbound Marketing

Times are changing. Marketing is changing. If there is one thing that is for certain it’s that traditional forms of marketing, also known as outbound marketing, isn’t working as well as it did in the past. Take a look at some statistics: Outbound Marketing: Direct mail, telemarketing, trade shows, television/radio ads, print/publication ads. So what tactics are working in the contemporary world where more and more people are blocking out these Outbound marketing messages? Meet Inbound marketing. You may know Inbound marketing but have never really considered it marketing before now. You’ve probably heard of blogging before, but did you know having an effective blog can drive a high amount of traffic to your website and be a powerful asset in generating leads? You’d have

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