You may not even know it but your store may be leaking local customers. Many small businesses don’t realize the potential they have if they just plugged a few leaks. Everyday I walk into business that have these problems, some more than others but usually there are at least one or two leaks that could easily be fixed. Make sure your business isn’t suffering from these common pitfalls: 1. They can’t find your location! Many small businesses do not have enough signage to direct local customers to their stores. Imagine this scenario: Al stumbles upon your website. He sees you have a product that he’s been trying to find for a long time and at a great price! Al is excited as he heads over
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