Thunder Reef is a full service dive center. They have an onsite heated indoor pool adding a convenience unique to their area. They also maintain an inventory of dive gear for sale and rent.
The original Thunder Reef brand was lacking in character and imagination. It was similar to many dive shops across the country where the logo was good enough to put on a sign, but not enough to create a motivating feeling or evoke interest of passerby’s and bring in “new blood”. While it has a very small group of loyal customers, Thunder Reef was still struggling to have a strong presence in the community and drive foot traffic into their retail location. They wanted to spread awareness about what their store and staff had to offer to local divers or people looking to learn how to dive.
There is rich culture associated with many popular dive locations. For Thunder Reef, imbue focused on dive destinations like Hawaii and Australia where there is a strong tribal influence in most of the artwork on the islands. The natives of these areas have a strong artistic style which imbue used as inspiration for the Thunder Reef identity. We felt it was important for Thunder Reef’s image to emanate this feel. Many divers have traveled to these areas and have a very fond recollection of their time spent diving these pristine areas. We moved toward trying reproduce the feeling as if you were walking down a palm edged trail, lined with tiki torches to the little dive hut on the beach. Drawing upon our strong sign production background, we created a dramatic external dimensional sign which would be used as the centerpiece for the identity of the business. From this feeling and vision of their new brand and identity, we created an impressive rebranding including space planning for a remodel project for the 100+ year old house that served as their base of operations.
collection of work
As mentioned above, we drew upon our strong sign creation skill set to create a dimensional sign that was truly beautiful. While simplistic in design, the sign was representative of artwork typical to tribal island cultures.
For the exterior of the shop we used a combination of banners, static cling window decals and cut vinyl.
We also created interior dimensional signage for the store. We made several small signs to identify the different areas and products in the store as well.
We continued the tribal theme across all collateral pieces including a cool look for the shop and business cards.
The new logo scaled nicely to some beautiful shirts we provided for the staff.
We created an expansive and completely custom website for Thunder Reef and integrated their social media outlets into the website to ensure they were able to engage and grow relationships with their customers. Based on driving new and existing customers to the actual store we created a beautifully executed custom website for Thunder Reef.
As many divers interact via social media, we created a fully integrated social media program for Thunder Reef. We compared their business goals with the many social media mediums and cam e up with the most appropriate services we felt would best suit Thunder Reef’s customer and prospect base. We included a training session and instructional handbook with the package. We also structured the entire social media program so that all of the individual media outlets could be quickly managed via one master interface thereby eliminating the need to log in to 4 or 5 different services to check and spread your message.
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