The Value of a Social Following [INFOGRAPHIC]

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A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we’ve created this infographic to help show how much a social following is really worth to businesses. In this infographic you will learn:

  • How following a brand can effect customers purchase intent.
  • What companies are saying about the effect of social media.
  • The value of Twitter and Facebook followers.
  • Average costs of acquiring Twitter and Facebook followers through promoted means.

The Value of a Social Following Infographic

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  1. I really like the fact that cost of each like, follow, share and engagement has been drawn cleverly comparing the two big-shots in social media word.

    But Andrew tell me, can this cost be used to justify the facebook Ads.

    Anyways I will be featuring this infographic in the first issue of Marketing Weekly.

    • If facebook has been show to be very receptive to your product I think you can certainly justify the cost of facebook ads. You’d have to look at your own analytics and see how those who are already coming from facebook are converting to sales. If you have a good conversion it’s probably a great way to fast track your sales process.

      Thank you for sharing Nikhil!

  2. So there is a ROI for brands when they are using properly social medias.
    But I was wondering, how does Twitter make money?
    Eventhough it still manages to raise money (I don’t really understand how), Facebook seems to be struggling in monetizing its traffic, but I REALLY don’t get why anyone would invest in Twitter…
    Does someone has an explanation?

    • Twitter makes a profit through the use of promoted tweets, trending topics (which are typically paid for) and through deals with Google and Microsoft to show tweets through their search engines. It’s unconventional “not-ad” ads end up driving their profits.

      As for why, why not? Twitter is an IMMEDIATE connection to a following base and is a massive way to get in touch with one’s client and potential client base in a short amount of time. I use Twitter daily for my own business marketing and have found it to have propelled me into directions I wouldn’t have thought possible including connections with editors resulting in appearances in a number of publications, sponsorships from vendors with whom I’ve connected via Twitter, and of course, a potential new client base.

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