client
Streamline Audio is a specialty car and marine audio center in Vancouver, Washington. At Streamline, the “consumer experience” is a unique purchase and service experience compared to many of the other big box and chain store competitors. Whether it be an auto or marine application, Streamline has the technical expertise, commitment to quality and personal service that set them apart from other local competition.
problem
As the principals at Streamline Audio recognized a growing negative “consumer experience” trend in the mobile audio industry, they made the decision to leverage their vast experience and industry position to offer a premium specialty shop experience.
They wanted to set themselves apart from many competitors that have, deservedly, earned the reputation of adopting a “herd mentality” toward customers, performing shoddy work and in some cases even creating a flea market atmosphere in their shops.
Streamline wanted their customers to feel valued and to understand that they are a specialty shop and not a “quick and dirty” or “big box” store. Streamline wanted to appeal to a different demographic, a more sophisticated customer. They wanted to attract and build a relationship with the type of customer who doesn’t choose to take the time to learn every new aspect of the industry but that still appreciates quality sound balanced with a great value.
solution
Based upon Streamlines goals and resources, the solution we presented was to refine their image and brand message. The plan was to update the branding at the their physical location, create a more sophisticated web presence and focus on customer retention as the target clients came through the door.
A new logo exuded a more elegant, relevant and sophisticated feel. We then carried the new look and theme throughout their showroom, exterior, staff attire, printed materials and electronic media. We also assisted in some basic space planning and design coupled with assistance in creating some innovative new showroom kiosks to better represent their product lines.
exterior overhead signage
Below are a few images of a some aluminum core signs we created and produced in-house for Streamline Audio. These signs are comprised of high definition digital prints on a high performance exterior vinyl protected by an over-laminate then mounted to a very light and durable aluminum composite base.
exterior parking lot entry signage
As Streamline is located on a very busy roadway, attracting the attention of passerby’s is a valuable tool to increase brand awareness. Streamline wanted to keep the investment relatively low for this project as this was an existing sign that had been vandalized (smashed by rocks) in the past. We chose a very flexible, reasonably priced, PVC composite material as a base for the signage. We utilized a high resolution digital print, protected by a very thick laminate, mounted to the PVC composite material for use as inserts for the 2 sided sign.
exterior window signage
Next, we digitally printed and applied a high performance exterior perforated window material. This application not only provides effective branding for the exterior of the business, but also helped manage an afternoon sun/heat problem in this area of the shop. As you can see, this perforated material only partially allows the transmission of light as demonstrated by the security bars being partially visible from the inside of the window.
interior signage & kiosk project
We assisted in the creation of several custom interior signs for Streamline Audio. They were developing a creative way of demonstrating their different product lines by using portable kiosks inside the store. We assisted by creating hi-definition prints mounted onto a high impact composite material and then using our in-house CNC Router to cut the difficult angles of the pieces.
company garments
To continue the bold new theme, we also created a host of garments for the staff and customers. We provided hats, polo shirts, pullovers and some awesome fleece coats. We also assisted in Streamline Audio hosting their first, full scale, audio competition. For this event, we screen printed a bunch of custom t-shirts containing the shop name and logos of the other event sponsors.
business cards
Of course business cards for the owners and salespeople were needed.
gift cards
We created the artwork and sourced these awesome gift cards for the Holiday season. They were a big hit and turned out exceptionally well.
customer projects
While working on a highly intensive customer install for a good customer, the guys at Streamline approached us to help out with some vehicle graphics and some custom embroidery to be sewn into the custom seats in the car. We measured the compound arc of the top of the front windshield and cut a custom vinyl piece with a newly available material. We then used the same compound arc formula to cut and install colored matched vinyl indicating Streamline Audio as a sponsor of the car.
custom website
The Streamline Audio Website is an exciting extension of the more sophisticated theme and brand created for the direction of the company.
A good marketing plan is always progressing and evolving based on company goals and needs. We enjoy the cohesive relationship we’ve built with Streamline Audio and look forward to continued success for years to come.
If you think your business could benefit from marketing like we did for Streamline Audio click the button below to set up a free consultation and watch your business start growing.
