Billies is a small pet grooming company in Battle Ground, Washington. They have a great reputation with their current client base but they have hidden location and their reach was very small.
Billies is located off the main road in Battle Ground, it was crammed in amongst several other small shops and was having trouble distinguishing themselves from their surroundings. Billies came to Imbue wanting to expand awareness about their store and create more leads within the community.
Our team at Imbue decided that we thought the small and personal aspect of Billies was one of the most endearing parts of the shop. This lead us to develop an identity based around a very simple dog character, pastel colors and soap bubbles. We felt strongly that this aesthetic would appeal to the demographic that Billies was trying to target.
We took this identity and applied it to signage (A Frames and a storefront sign) and other marketing collateral like appointment cards and notebooks.