In order to help small businesses determine where their efforts would be best spent in the social media world. We’ve gathered statistics about some of the largest social networks and a few important mid-sized ones. It breaks down the networks by what their unique point of difference is, who is using it (Including demographics and the common interests of users of the social networks) and how you should be using the network. We hope this is useful in marketing your small business.
Update: Due to the popularity of this infographic we’ve created a slide presentation of this as well.
Keep in mind that just because a network has a lot of users doesn’t mean it is the most effective one for you to be focusing your efforts on. More targeted networks can often bring you far higher quality customers than huge networks.